Mobly
Full redesign of a furniture e-commerce platform
Company
Mobly
Role
Product Designer
Industry
E-commerce
Date
2023 - 2025
Problem
The company, one of the largest furniture e-commerce in Latin America, with over 14 years in the market and monthly revenue above $15M, was facing significant usability issues.
Its digital experience was outdated, underperforming on mobile, and riddled with UX flaws that negatively impacted user satisfaction and conversion rates.
Solution
The project involved a complete redesign of a high-volume e-commerce platform. The main challenge was optimizing the user journey, making navigation more intuitive and fluid, while improving the conversion rate, which was below expectations for the scale of the business.
The solution included restructuring the information architecture, creating new shopping flows, and implementing a cleaner, more responsive design. As the Product Design Lead, I led a full-scale redesign of the platform, including the desktop experience, mobile interface, and the shopping app. The focus was on creating a seamless, intuitive, and conversion-oriented experience across all touchpoints.
Research Process
Data analysis to identify key friction points and drop-offs in the conversion funnel.
In-depth interviews with real customers to understand pain points and behaviors.
Competitive benchmarking with leading national and international furniture retailers.
Usability testing with low and high-fidelity prototypes.
Cross-functional collaboration with product, engineering, and marketing teams to align on business goals.
